Design casts the longest shadow

Design casts the longest shadow

When present, it not just enhances the look, but also the performance of a product. It can significantly improve the delivery of a service. All this can create a ripple effect that transfers real value to a consumer and improves his experience of a brand. Design is an essential attribute of a brand. Most businesses commit their maximum resources over material, labor, operational, infrastructure etc. However all those things generally have no direct impact on a customer. A customer has…

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Doing something for a definite reason is designing.

Doing something for a definite reason is designing.

Often we as designers are asked why Design, how design can help this planet become a better place to live in. So… Design is an important/ latent element of innovation that is often overlooked. In general design is perceived as additional decorations for the aesthetics of the products or space or whatever. But the least a product is designed is most it is designed. The design is the element or tool with which a designer determines the interaction, experience and…

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Observe, Don’t just see !

Observe, Don’t just see !

Observation is a fundamental way of understanding the world around us. Being human we are well equipped with senses destined to neurons, which pick details from every aspects. Where we just look and listen to things around us. Close attentions to details such as to focus, analyze reasoning and memorizing. We have to be selective for collecting useful information because human senses are highly bombarded by lots of information. Our brain does many processes. It not only helps you to…

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Stop Talking, Start Making!

Stop Talking, Start Making!

How to Deign? People often ask this question. “Designers always follow ‘Design Process’!” is also something that we often hear. Designers start from scratch and bring it to blue prints (ready to production files). Be it a student project or a professional project, designers use different methods to understand and explain their concepts. Methodologies and techniques has been varying over time. In digital world we have 3D modeling software where we can turn our ideas to virtual reality from a…

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