Everything Boils Down To Strategy and Good Timing
At Cosire, we see every business primarily as a system. Design strategy is in the core of every design Cosire does. Without a well-designed system, one cannot expect an efficient business to run and survive in a competitive marketplace. Cosire puts in place a strategy for this system/service to run for the client and over time, evolve into a self-sustaining model.
At Cosire, we also believe that every service/system must be designed for delivery. We understand your challenges and the unique user experiences you strive to provide to your customers, and can assist in providing you the technology that will achieve this purpose. In addition, Cosire has the expertise to design and specify the service experience across every platform and consumer touch point. To build right strategy for your business, Cosire provide services like,
- Service Design
- Product Strategy
- Brand Strategy
- Design Strategy
Brand strategy design for B2B / B2C
Brand strategy lies at the core of brand management. Without valid strategies, it is difficult to manage a sensitive asset called a “Brand”. A well strategized brand has certain Dos and DONTs kind of powerful guidelines that it must uphold at all times, and in the face of every market challenge. We devise such strategies for clients.
In addition, we translate Brand Strategy into verbal and visual expressions, from corporate identity to digital, physical, and holistic experiences for the customers.We develop digital roadmaps, help to develop and test brand strategy, define and create new user experience (UX), and develop interactive designs. We are experts at building well-differentiated B2B and B2C brand strategies.
Brand strategy for market positioning
All over the world, marketers contemplate strategies to differentiate existing products and services from new ones.
- What is your positioning?
- What makes you unique?
- Who do you want to connect with and how?
- How do you plan to enter a cluttered marketplace?
- Where will you spend your marketing budget?
- On what media channels?
- How will you measure success?
Cosire starts with a strategy so that everything we do for you and your brand has a definite purpose. We help marketers ideate and differentiate.
Service / System Design
Service design is all about creating great user experiences. This is quite different from creating new product. Service design is about giving users an unforgettable experience with a brand. The experience is strong, positive and moving so as to create a lasting bond with the brand. This is the power of service design – with its symbolism and metaphors it establishes a powerful, emotional connect with the customer. It’s that aspect of the brand that dreams visualizes and plays.