Often we as designers are asked why Design, how design can help this planet become a better place to live in. So…
Design is an important/ latent element of innovation that is often overlooked. In general design is perceived as additional decorations for the aesthetics of the products or space or whatever. But the least a product is designed is most it is designed. The design is the element or tool with which a designer determines the interaction, experience and services of the product. This cyclic system in return decides the price of a product and the psychology of the customers/ buyers/ users. The designers play very cleverly with how to make a product look cheaper or expensive and this is not dominated by just the form of the product but everything mentioned above.
The core competence of designers is to understand the ultimate needs of the users, identifying the real problem areas, anticipating their future or hidden needs and ensuring they have greater and deeper satisfaction is the key to sustainable profitability. Good designs take the shape of user’s requirement, the future needs and the post life of the product and thus help in growing a continuous satisfying and confident relationship with the product and the brand.
Good design differentiates a product or service turning insights into customer preference. Properly applied design can give you a sustainable advantage, help you command a premium price, gain market share and even reduce production costs.
Why to design?
Often industries / businesses don’t realize when to go for design intervention in their products, brand, space or digital presence. It is just like a patient is not aware about his problem (illness) !
Due to the present situation, designer’s role is not only limited to designing things but also to aware the client about the serious need of design in his business. Big companies and MNC’s are already aware with the need of design, due to international competition face-off and global market awareness. But design awareness is an issue with small businesses, start-ups and MSMEs.
Cosire helps companies/MSMEs by making them realize about their problems, considering our humble duty as a responsible design company. Our team can be of immense help to you when…
- You need a brand presence for a product with strong features and attributes
- When your need your flagship product to sparkle before national/international competition
- When you want to experiment with a new look; a new product line; add value to an existing product, switch to a user friendly design, change a manufacturing process towards cost optimization, good packaging, design input etc.
- When you want a high brand recall for your product. In such cases, we often craft a family of products with closely matching attributes owned by a single company/brand
- You may lack in-house competencies, so you decide to farm out the design role to a professional, external consultancy like Cosire
- Your packaging may need a leg-up. Sometimes, a small tweak in the packing or the addition of a small graphical element can significantly jack-up the sales at the point of purchase
- Despite an attractive layout, the visits to your websites are not converting into sales. We can enhance the digital experience of your web/app/portal.
At Cosire, we partner with clients throughout this exciting brand transformational process.
We embark on this journey hand-in-hand…
We understand your requirements.
We study your market, target customers, strengths, constraints and then come out with a unique IDEAS for your BRAND STRATEGY.
IDEAS can spering from anywhere
EXECUTION makes all the difference